Wisdom Supply Co.

2023 Zero Waste Planner

$39 $45.50

This is the most sustainable planner you will find, and we are excited to offer it again this year!

It's a limited edition: Wisdom Supply is a small company, so their print runs are also small, which means they sell out quickly.

Large Planner Format/Design Details:

  • 8.5" x 11"
  • January to December format
  • Starting Week:  Monday 12/26/2022
  • Ending Week:    Monday 12/25/2023
  • 136 Pages
  • Perforated Corners
  • Enlarged Year-at-a-Glance Page
  • Important Dates Page (new)
  • 3 Extra Notes Pages (back of planner)
  • Binding: Layflat (requires break in)
  • Paper:   70# Environment Text, 100% Post Consumer
  • Cover: 100% Recycled
  • FSC Certified
  • Plant Based Inks

Cover: 100% Recycled (min 30% Post Consumer) FSC Certified, Green-e Certified, Green Seal Certified

Printing covers this year rather than embossing because they had to incorporate barcodes, and they don't want to use stickers (yes, they're that stubborn). 

Cover Colors: Named for lesser-known animals as a reminder of what a remarkable gift planet earth is, and how important it is to protect it.

As you walk from room to room, or go from inside to out - they can be bright, muted, rich, and then dull - all depending on the light they are absorbing/reflecting.
It’s the nature of the raw, uncoated, kraft cover material.

Pricing: No way around it, Wisdom Supply has been hit hard by cost increases across the board, and like their vendors and manufacturers, they are forced to raise prices.

Sticking with 100% Recycled Paper is costly, but the estimated savings (for this round of planners) of 16 tons of fresh wood/trees, 7,700 gallons of water, and 13 tons of CO2 - keeps us as committed as ever.

What makes other planners “trash":
Cover Materials: Fabric, leather, pleather
Binding Methods: Book-binding / spiral-binding
Do-dads: Elastic bands, ribbons, plastic tabs

End-of-life of this planner: All Wisdom Planners are cover-to-cover 100% authentically recyclable - as opposed to "technically" recyclable - we consult with waste haulers and recyclers to make sure there is true recycling value to our products at the end of their usefulness.

Most other planners on the market are destined for landfill, which means all of the paper, along with the binding and cover materials will be permanent waste (nothing composts in a landfill) for the rest of time.

The current design of spiral bound and book bound planners is the equivalent of cutting down trees and putting them in the trash - it's absurd, environmentally ignorant, and unsustainable.
Place used planner in the paper recycling bin.
If inclined, go the extra mile and tear off the front and back covers and place everything in the paper recycling bin - this makes it easier for recycling haulers to access the white (interior) paper that often fetches higher recycling $$.

Printed + bound locally (Northern California)


Learn more about the paper used for this planner - A note from the founders Nikki and Heather:

Another truth about the planners (true of all the planners we’ve ever produced) is that the uncoated covers and uncoated interior paper makes them more “interactive” with the moisture in the air.
You may notice that the planner will get a little wavy in damp weather - not cause for alarm, it’s just that the papers we select are not coated with water repellents, polymers, “viscosifiers” or other chemicals intended to “protect” the paper.

Unless you're taking science-critical notes outside in the pouring rain on a fishing boat in rough water, we don’t see the point of putting water repellents on paper (even then, we’re not into it).
Using water repellent chemicals to “protect” paper - the irony. What paper should be protected from, is the dumb, future-ignorant things humans think up to do to it.

Over the past 44 weeks (I know because of the week number in the bottom right corner) my planner has absorbed moisture (raindrops, wet beach towel, more than average air moisture as we live near water) and then dried out in warmer, drier weather, carried to/from the office daily next to my smoking hot laptop… Overall, it’s daily-use and weather-worn and looking a bit in-between on today’s (gloriously) rainy day.
Not sure which 2023 Planner I’ll use just yet, but I know it will end up being one that is imperfect from the start - probably one returned by a customer. But I wouldn’t have it any other way - we thrift our own planners, and then break them in/put them to the no-mercy wear and tear test for the next 52 weeks.

We will continue leaning into less is more with all designs and materials to keep with our mission to reduce waste all around.
Suggestions always welcome.

Paper product production identified as the main source
Science Direct

Paper mills as a significant source of PFAS
Environmental Defense Fund

Paper Mill Sludges Contaminated with PFAS
Sierra Club

Add-On: Sticky Notes Note Pages
Since receiving the samples, I have been using 1-2 sheets per week. I layer them on top of an already full notes page - this keeps me from needing to carry around an additional notebook.

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